Stalking And Trolling Allowed
Job seekers can maximize their job search by taking the time to research companies they’d like to work for. If you know what you want to do, then this makes the process even easier. Once you have a good list of about 20 different employers, then check them out online. See what others are saying about them.
Do clients/customers have positive feedback about their experiences? Do current and past employees have insight to share about their experience working for the company?
What good does it do to work for a company where employees hate them, and can’t wait to leave. And what good does it do to work for a company where employees love them, but their clients don’t.
You’ll probably spend some time on Indeed and Glassdoor looking for positions anyway, so take that opportunity to see what their employees are saying about them.
Also, check out Yelp and Google reviews. This will help give you an idea of what clients/customers are saying about the company.
LinkedIn is a good place to check out too (if they have a presence on LinkedIn). See what kinds of content they share and how they interact with the online community. If they are writing articles, you should like and comment on them. Make yourself know as a fan first.
Has the organization been recognized in any articles, books or blog posts? What about TV and radio? Local media love to support local small businesses, check to see if anyone has done an interview with them at all. This would normally be something that the organization post on their website, because they are excited about the coverage and it’s great advertising.
Lastly, has the company been recognized or awarded by any non-profit organizations for their volunteer work, donations or support? Giving back to the local community says a lot about a company’s mission, vision, and values.
You can’t tell everything about a company by doing your research, but it will give you a good running start. And if/when you are invited for an interview and they ask you why you want to work for them, well, then you’ll have something to share.